Know Your Brand
Unique Selling Proposition
Identify your unique selling proposition to set yourself apart from the competition.
Voice & Tone
Develop your brand’s voice and tone, which should be consistent across all marketing platforms.
Brand Persona
Think of your brand as a person – What personality traits and qualities define it?
Competitor Analysis
Understand your competitors and their branding, to get an idea of what works and what doesn’t.
Understanding Your Audience
Demographics
- Age
- Gender
- Education
- Location
Psychographics
- Lifestyle
- Values & Beliefs
- Interests & Hobbies
- Purchasing Behavior
Emotions
- Desires & Aspirations
- Challenges & Frustrations
- Attitudes & Opinions
- Feelings & moods
Brainstorming Ideas
Fuel Your Creativity
Use mind maps, mood boards, and sketches to generate ideas and spark inspiration.
Think Outside the Box
Avoid clichés and be original. Play with shapes, symbols, and abstract concepts.
Crowdsource Ideas
Collaborate with your team or crowdsource ideas from your community through surveys or social media.
Choosing Colors and Fonts
Colors
- Choose colors that reflect your brand’s personality and values
- Use color psychology to influence consumer behavior
- Consider how colors translate across different mediums
Fonts
- Choose fonts that fit your brand’s voice and tone
- Consider readability and legibility in different sizes and mediums
- Use no more than two complementary fonts in your logo
Designing and Refining Your Logo
Sketch your ideas
Start by sketching your ideas on paper to get a sense of what works and what doesn’t.
Create several versions
Develop several different versions of your logo to compare and refine.
Get feedback
Show your designs to others for constructive feedback to improve your design.
Refine and simplify
Refine your chosen design and simplify it, so that it is easy to recognize and reproduce in different mediums.
Testing and Finalizing Your Logo
Test Your Logo
Put your logo through various tests to make sure it’s scalable, legible, and memorable in different contexts.
Present Your Logo
Present your logo in a variety of mediums to see how it functions in real-life situations.
Create Branding Guidelines
Create a document that outlines your brand’s logo, colors, fonts, and usage guidelines.
Tips for Ensuring Long-Term Success
Be Consistent
Use your logo consistently across all mediums, so that it becomes easily recognizable.
Be Timeless
Avoid trends and fads that will date your logo. Choose a design that will stand the test of time.
Be Versatile
Design a logo that can be used across multiple platforms and mediums without losing its legibility or quality.
Ready to Design Your Memorable Logo?
Now that you have learned the basics of logo design, it’s time to create your own memorable logo. Follow the steps in this guide, have fun, and remember to keep refining and improving your design until it perfectly reflects your brand’s unique personality and values.
