Use Formatting to Enhance Readability
Break up long paragraphs with headings, bullet points, and images to make it easy to scan and read.
Examples of Great Product Descriptions
See how other successful companies are writing product descriptions that convert:
Apple iPhone
The latest iPhone, with an advanced dual-camera system, all-day battery life, and the A13 Bionic chip, delivers unparalleled performance for its price.
Fitbit Sense
The Fitbit Sense is a smartwatch that can detect your stress levels, monitor your heart, and track your sleep. It’s more than just a fitness tracker – it’s your ultimate health companion.
Bose Noise Cancelling Headphones
Bose Noise Cancelling Headphones are engineered with world-class noise cancellation that makes quiet sound even quieter and music sound better. Get immersive, high-quality sound on the go.
Product Description Checklist
Use this checklist to make sure your product descriptions don’t miss any key elements:
Headline
Description
Features
Benefits
Social Proof
Call to Action
Formatting
Avoid these common mistakes:
- Focusing too much on features and neglecting benefits
- Using generic, vague, or boring language
- Not having a clear call to action
- Not formatting for easy readability
Conclusion
Writing great product descriptions is a skill that requires research, practice, and creativity. Use the tips and examples we provided to create descriptions that will sell. Remember to focus on benefits, use descriptive language, and differentiate your product from competitors. Good luck!
